And now for an all-new episode of War!
I thought it was interesting to see how different TV networks dealt with the war coverage last night. It was an odd mix, with some channels airing regular programming, one channel airing the NCAAs and others going to full coverage of the war. I think CBS did a nice job last night of showing the basketball games, with periodic news breaks from Dan Rather. The good thing about this strategy is that the audience learns about important events and they can decide for themselves whether they want to turn to a news channel or keep watching the game. MTV decided to repeat their post 9-11 strategy by showing videos from appropriate (read: non-hip hop) artists like Audioslave and John Mayer. Then we also got little news segments with Kurt Loder and MTV "news correspondents" who interviewed musicians and fans. It just felt like an overbearing attempt to get Generation Y thinking about this war whether they wanted to or not. The wisest choice of the night had to be ABC's decision to pre-empt
Are You Hot? in favor of news coverage. For some reason they decided that images of Lorenzo Lamas critiquing some girl's thighs might not go over too well in war time. Judgement call.